Kill Brand

Kill Brand apparel seeks to provide a unified creative response to a new generation who infuse their lives with passion and excitement. Today, the youth grow up in an age where their creativity holds no limits - from graffiti artists, garage bands, skaters, surfers -- the possibilities are endless. Kill Brand pushes the limits of expression, unifying the realms of art, music, and beyond. Kill Brand infuses love and enthusiasm to create a clothing line that reflects the style in us all.

In 2001, Kill Brand was created by musician, Jonny Smith. While on tour in the band Tokyo Rose, Jonny ran into a problem -- no clean t-shirts. With a hot pink T-shirt and black spray paint in hand, Jonny randomly graffitied K-I-L-L across the front of the T, and took the stage. This fresh trend took pun k rock fans by storm. Before long, Jonny was designing, spray-painting, and selling his T's out of the back of the tour van. As demand grew, Jonny invested in a screen printing machine (that he used in his studio apartment) to keep up with demand. Jonny personally screen-printed every item by hand with his signature, KILL. Kill Brand's notoriety grew as Jonny left Tokyo Rose and pursued promoting the apparel at music festivals across the U.S.

Now Kill Brand designs are requested by stylists from GQ Magazine, featured in Alternative Press, Maxim, and many more. Kill Brand is currently available in Tilly's, D-tox, Zumiez, and over 200 retail stores worldwide.